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we're a performance brand and creative agency for DTC

 

Unlike traditional performance marketing agencies, we help product-led companies between $5M and $20M build a brand foundation that creates deeper customer relationships—and profit that lasts.

 

you've outgrown your performance marketing agency.

 
BrightCircle is a creative and brand agency for 8-figure DTC companies. We turn your customer data into distinct audiences, then build the strategy and creative that scales each one.

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the BrightCircle growth system

Your best customers are hiding in plain sight. We know exactly how to find them and make them buy.
 
product-market fit

Everything starts by finding the real demand. We look at sales velocity, review patterns, and retention to understand who drives your revenue.

brand foundation

Clear positioning built for the segments that buy. Your brand stops drifting and starts converting.

customer signals

We go beyond what customers say and uncover what’s driving their decisions. That shows us which segments have room to grow.

customer language

We write and test creative in the exact language of each segment. That’s how you unlock fast insights and fast wins.

compounding audiences

We validate each segment in Meta. When Meta knows exactly what each group responds to, that $50K/month spend suddenly handles $500K.

creative that scales

From UGC videos to TV spots, we only scale up once we've proven the segment exists. Creative becomes predictable instead of a gamble.

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how BrightCircle scales brands - TAM Stacking™

The journey to scale isn’t a mystery. It’s a process. We’ve lived it, refined the playbook, and we can build it with you.
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segment discovery
We find which customer groups drive 80 percent of your value. It’s rarely who you expect.

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proof of value
We test each segment inside Meta and Google. You get real sales and real data, not hunches.
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launch, test & learn
Each segment gets its own language, hooks, and creative. Generic ads are why brands plateau.
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stack and scale
As segments validate, we stack them into a massive TAM. CAC drops. Spend scales. Growth becomes predictable.

Performance Marketing

Full-funnel paid strategy designed to scale efficiently—whether it’s Meta, Google, or emerging platforms.

AI-Led Systems

From dynamic audience segmentation to campaign optimization, we use AI to move faster, spend smarter, and scale better.

Creative Strategy

Thumb-stopping, on-brand creative that doesn’t just look good—it performs. Built for channels, optimized for scale.

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From Brand Chaos to Clarity — Here’s the Path

The Fastest Way to Launch a Pro-Level HubSpot Website.

The journey to scale isn’t a mystery. It’s a process. We’ve lived it, refined it, and now we build it with you.

Brand & Market Audit - Start with truth. We benchmark your brand’s positioning, creative effectiveness, and product-market fit against your category.

Strategy & System Design - Then we build your unique growth engine—from pricing and margins to creative and channel planning. Always profit-first.

Launch, Test & Learn - No bloated timelines. Just smart execution. We launch with a high-output sprint, learning fast and adjusting faster.

Scale What Works - What wins, scales. What doesn’t, gets better. From full-funnel creative to site optimization, everything evolves with your brand.

Trusted By
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Trusted by leading DTC brands

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built with BrightCircle

Leaders we’ve partnered with. Results we’re proud of.
We thought we had a brand until we worked with the team at BrightCircle. They helped us find clarity in our messaging, tightened our creative systems, and gave us the structure to scale without guesswork. 

- Founder

Every agency pitched us UGC and performance marketing. BrightCircle brought strategy. Their blend of systems thinking, brand clarity, and high-converting creative helped us hit our next revenue tier. 

- CMO

What stood out was how fast the team at BrightCircle got up to speed. In two weeks, we had better messaging, better creative, and a clear path forward. It’s rare to find an agency that works like an operator, but they do.

- Co-Founder

We were drowning in ‘busy’ marketing with no leverage. They gave us a strategic foundation, cleaned up our funnel, and actually made marketing feel simple again. 

- VP of Growth

BrightCircle didn’t just make our ads look better—they made everything work better. Email, landing pages, content—they touched it all, and our LTV jumped 23% over two quarters.

- Director of Marketing

Performance was starting to stall, and we couldn’t figure out why. The team at BrightCircle diagnosed our blind spots fast and helped rebuild our marketing strategy from the ground up. We’re not just growing again—we’re doing it profitably 

- CEO

let’s build your next growth chapter

We work with a select number of brands to ensure deep focus and exceptional outcomes.
Share a few details - we’ll take it from there.

let’s build your next growth chapter

We work with a select number of brands each quarter to ensure deep focus and exceptional outcomes.
Share a few details — we’ll take it from there.

 
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