For brands with stalled growth, rising CAC, or unclear messaging fit. You know something is off but you're not sure if it's the creative, the targeting, or the message itself. This engagement answers that question.
Outcome: Uncover new segments, build the messaging system, and launch the first wave of insight-backed creative.
What's Included
Customer Research
Interviews, survey design, review mining, and support ticket analysis to capture what buyers actually think
Segment Discovery
TAM Stacking methodology applied to identify expansion segments your competitors aren't targeting
Brand Canon Delivery
Complete, structured intelligence document: segment profiles, messaging frameworks, validated claims, and creative guardrails
Funnel Messaging Matrix
Customer journey mapped to message types for each validated segment
Creative Activation
10-15 initial creative assets built directly from Canon insights, ready to go live
Testing Roadmap
Prioritized plan for validating segments and creative angles in-market
Timeline: 4-6 weeks. This is the low-risk entry point that proves the methodology before a longer commitment.
For brands that already know they need an ongoing intelligence + creative partner. You want someone managing Meta who actually understands your customer, not just your ad account.
Outcome: Keep segment insights current, feed the ad machine with sharper concepts, and improve paid efficiency over time.
What's Included
Full Meta Ads Management
Campaign strategy, build, optimization, and ongoing performance management
Creative Production
20-30 assets per month: statics, motion, UGC direction, and landing page copy
Monthly Canon Updates
New research integrated, stale insights flagged, and segment profiles kept current as the market shifts
Quarterly TAM Stack Refresh
Systematic review of segment performance and discovery of new expansion opportunities
Performance Reporting
Tied back to segment intelligence so you know why something is working, not just that it is
Strategic Direction
Ongoing creative strategy grounded in customer truth, not trend-chasing
3-month minimum. Most clients start with a Brand Canon Sprint and move into this once the methodology is proven.
For larger brands or portfolios that need this across multiple products or channels. The intelligence layer becomes a company asset, not just a campaign tool.
Outcome: Institutionalize the system across the org, not just in one campaign lane.
Everything in Growth Engine, Plus
Multi-Brand Support
Separate Brand Canons, segment strategies, and creative pipelines for each product line
Expanded Creative Volume
40-60+ assets per month across brands and formats
Dedicated Strategist
A single senior point of contact who knows your portfolio inside and out
Quarterly Executive Reviews
Portfolio-level performance analysis and strategic planning tied to segment intelligence
Omnichannel Creative
Creative production extended beyond Meta into additional channels as needed
Cross-Brand Intelligence
Insights from one brand's Canon informing strategy across the portfolio
6-month minimum. Built for DTC portfolios and brands scaling past $50M.