Every DTC brand will soon have access to the same AI production tools, the same speed, the same cost. When everyone can produce at the same volume, production is no longer a competitive advantage.
Most brands are prompting AI with surface-level inputs and getting the same generic outputs every competitor can produce in five minutes. CAC keeps climbing. Creative fatigues faster. Your team is optimizing inside the same exhausted audience. And nobody has done the foundational work of figuring out who else would buy and what would actually make them care.
A living customer intelligence system with three layers that work together. Research finds the truth. TAM Stacking™ finds the new segments. The Canon makes it all usable for your team and your AI tools.
Real interviews with real buyers. Review mining. Support ticket analysis. We capture what your customers actually think, in their own language, and we do it continuously.
Instead of optimizing inside one audience that's already plateauing, we discover and validate new customer segments your competitors don't know exist, then layer them on top of what's already working.
Every insight gets validated by a human strategist before it enters the record. Segment profiles, messaging frameworks, creative guardrails. All current. All verified. All formatted so your team and AI tools can use them immediately.
When the intelligence layer was in place, here's what happened across three distinct DTC brands.
The common thread: finding new customers through research-driven segmentation, not squeezing more out of exhausted audiences.
4–6 weeks. Full customer research, segment discovery, messaging framework, and creative strategy. Your team walks away with a complete Brand Canon and a testing roadmap they can execute on day one.
Continuous research, monthly insight briefs, quarterly TAM Stack updates, and a Canon that stays current as your market moves. Most clients start with the Sprint and graduate here.
You have agencies or internal teams handling execution, and they're competent at it. But growth has plateaued, CAC is climbing, and the answer isn't more creative volume. It's better intelligence upstream of everything your team produces.
One conversation. No pitch deck. Just a direct look at where your growth is stuck and whether the Canon can unlock it.