We call your customers and make Meta ads from what they say.
On most accounts we see, cost per customer climbs because every ad talks to the same buyer. Your customers can tell you who else is buying and why. We turn that into ads, make them and run them.
Comment on an ad
“What's the texture like? That's what I struggle with.”
Recorded customer call
“My initial thought was… ‘it's going to be like rocks or it's going to be like gum.’”
Buyers doubted the chew in the comments and said it again on calls. One ad puts that doubt in the headline, and the creator video opens on the texture.
One team decides what to make, makes it and runs it.
Most brands split these across a strategist, a creative shop and a media buyer, and what one learns takes weeks to reach the others. Here they sit together.
Creative strategy
It starts with your reviews, ad comments and competitors' ads. Then we survey your buyers and get them on calls. Every brief names the buyer it's for and the customer words behind it.
For one brand, that turned up two buyer groups its ads had never spoken to.
Making the ads
Static ads, creator video and editing, built from those briefs by the team that wrote them.
One client's ad account has hundreds of ads live.
Running the account
Every week you hear what earned more budget, what stopped and what gets made next.
Our team has managed over $100M in Meta spend.
What customers say changes what the ad says.
We start with what your customers have already written, then survey them, then call them. New ads ship the whole time.
A high-growth bedding company
Their ads before
“The duvet with no cover. Wash the whole thing. Dry in 2 hours.”
What a buyer wrote in the survey
“I’m not well enough to change duvets anymore but still want my independence.”
A protein brand
Comment on an ad
“…most protein snacks that are vegan are sweet, but I’m all about savory.”
Recorded customer call
“I’m over the protein bars. I just can’t eat them anymore. So, trying to find savory options.”
The first briefs land in about ten business days. The survey follows in month two and customer calls in month three. At day 90 you see which buyer groups took spend and what each one cost, and you decide whether to keep going.
A snack brand grew revenue 5× in a month without paying more per customer.
Shoppers kept asking for a pickle flavor in the ad comments. When it launched, we put the budget behind it. Revenue grew fivefold in a month, the cost of each new customer held, and the flavor sold out.
Keep your agency, or hand us all of it.
Keep your agency
Starting at $5,000 a month
The research, the survey, the calls, and briefs and scripts tied to customer quotes. Your team or agency makes the ads and runs the media.
Less than the cost of a full-time creative strategist.
What's included →We build and run the ads
Starting at $10,000 a month
All of that, plus static ads, creator video, editing and Meta account management from the same team.
What's included →Starts with three months. Media spend, creator pay, usage rights, product and shipping are billed separately.
We’ve sat in your chair.
Sean Scogin was CMO at a $300M homegoods brand. Customer conversations there showed people bought standing desks to stay healthy at work, a bigger group than people with back pain.
Haley Thomas, VP of Strategy, spent nine years at the same brand. One of them leads every account.
Built for brands that have outgrown their first customer.
BrightCircle works with DTC brands doing about $10 million or more a year, where growth has flattened for a few quarters and there are past buyers we can reach.
What it looks like to work together.
We already have a Meta agency. Do we have to switch?
No. Your agency can keep the account and the budget. We hand them briefs and scripts with the customer quotes behind each one, and the results come back to us so the next round gets sharper. If you want one team on everything, we can make the ads and run the account as well.
Will our customers agree to talk?
In our experience, around half of the buyers who answer the survey say yes to a call. BrightCircle sends the invite to the buyers who gave their email in the survey, and your brand decides the incentive.
How fast do we see the first ads?
The first briefs land in about ten business days, built from your reviews, ad comments and competitors' ads. If we're making the ads, production starts in week one. Ads built from the survey and the calls follow in months two and three.
Who works on our account?
Sean Scogin or Haley Thomas leads your account. A day-to-day lead handles the rest and sends you a short note each week on what changed.
What does the fee not cover?
Media spend, creator pay, usage rights, product and shipping. For pro video production, deep Shopify development or Amazon management, we have partner agencies who can help. Email and retention stay with your team.
What if ads aren't the real problem?
We'll tell you on the first call, even if it's inventory or margins.
A hunch is enough to start.
Tell us about the brand and where growth has slowed. The first call is for working out why.
Book a 30-minute call
Or send us a note