About

BrightCircle

Built by a team that scaled a DTC brand to $300 million+. We started BrightCircle because brands keep spending on execution without investing in the intelligence that makes execution work.

How this was built.

Two decades in DTC marketing leadership. The pattern was the same everywhere: brands invested heavily in creative production and media spend while skipping the foundational research to understand who their customers actually were, what they cared about, and where the next layer of growth was hiding.

Every time we closed that gap – by going directly to customers, discovering segments no one else was targeting, and building messaging from verified reality instead of assumptions – growth followed.

The Brand Canon™ is that methodology packaged into a system any brand can use.

The Team

The people behind the methodology.

Sean Scogin

Founder

Former CMO who scaled Vari from startup to $300 million+ in revenue. Built the customer segmentation and TAM Stacking™ methodology that drove that growth. DFW AMA CMO of the Year. Dallas Business Journal 40 Under 40.

LinkedIn →

Haley Thomas

VP of Brand

Nine years at Vari across brand strategy, research, and product marketing, growing it from a 10-person startup to a global brand. Former Senior Brand Manager at Kroger leading brand expression and customer experience strategy.

LinkedIn →

Why BrightCircle

The Brand Canon™ is the system we wish every brand we'd worked with had built first.

We scaled a DTC brand to $300 million+ by systematically discovering new customer segments nobody else was targeting and building messaging that spoke to what they actually cared about. That approach – what we now call TAM Stacking™ – was the engine behind the growth.

We proved it again with a fast-growing supplements brand, using customer-research-driven repositioning to cut CPA by 45%. The lesson was always the same: go directly to customers, understand what they actually think, and let that intelligence drive every decision downstream.

BrightCircle packages that methodology into a system any brand can use – built for a world where AI makes execution commoditized and the intelligence layer is the only real competitive advantage left.

Currently accepting 2–3 new engagements for Q2 2026.

The Canon only works if the research is thorough and the intelligence is real. Quality of output depends on depth of process, not volume of clients. If we can't go deep, we don't take the engagement.

Let's talk about
your brand.

One conversation. No pitch deck. Just a direct look at where your growth is stuck and whether the Canon can unlock it.