Client Results

Louisville Brands

Three distinct DTC product lines. Different categories, different audiences, different challenges. One intelligence system driving measurable growth across all of them in under 120 days.

+95%
New Customer Revenue
90 days
+143%
Meta Conversion Rate
90 days
+59%
Shopify Conversion Rate
120 days
+113%
New Customer Orders
90 days
−23%
Cost Per 1K New
Impressions
+39%
Add-to-Cart Rate
120 days
Jerky
Premium DTC Snack Brand
Timeframe: 90 Days  |  Focus: New Customer Revenue & Order Volume
+95%
New Customer Revenue
$21,520 in October to $41,057 by December. Continued to $45,865 in January.
+113%
New Customer Orders
481 orders in October to 1,000 in December. Up to 1,196 in January.
+53%
Click-Through Rate
0.66% to 1.01% within the first 90 days.
Gym Snack
Fitness-Focused DTC Brand
Timeframe: 90 Days  |  Focus: Conversion Rate Optimization
+92%
Meta CVR (30 Days)
2.87% to 5.52% within the first month.
+143%
Meta CVR (90 Days)
Continued improvement to 6.97% after 90 days.
+79%
Shopify CVR
2.31% to 4.14% over the same period.
Pumps
DTC Consumer Product
Timeframe: 120 Days  |  Focus: Full-Funnel Efficiency
+20%
Meta CVR
6.82% to 8.17%.
+39%
Add-to-Cart Rate
17.41% to 23.96%.
−23%
CPM (New Customers)
$36.65 to $28.29 per 1,000 impressions.
+59%
Shopify CVR
4.28% to 6.80%.
The common thread: finding new customers through research-driven segmentation, not squeezing more out of exhausted audiences.

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