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Client Results

Intelligence-driven creative. Measurable growth.

Every engagement starts with customer truth and ends with numbers that move. Different brands, different categories, same pattern: research the customer, find the segment, build the creative that reaches them.

+95%
New Customer Revenue
Louisville Jerky Co
+143%
Meta Conversion Rate
Gym Snack
−47%
CPA Reduction
Status Audio
−44%
CPA Reduction
Pumps
Status Audio Pumps Pumpkin Seeds Louisville Jerky Co Gym Snack
Segment-Driven Creative Sprint
Status Audio
47% lower CPA by changing the message, not the format.
30-Day Creative Sprint  |  Static Creative Development & Strategy

The Situation

A premium audio brand with a mature, high-spend Meta account. Performance was stable but CPAs were well above target. All existing creative was product-focused: specs, features, functional benefits. They engaged us for a one-month sprint to test whether segment-driven emotional messaging could move the needle on statics.

What We Did

We didn't touch their video strategy or overhaul their account structure. We focused strictly on high-impact static assets. Using the BrightCircle Funnel Messaging Matrix, we moved beyond product specs and built creative around the emotional identity of a specific customer segment we identified through research: people who care deeply about sound quality but don't need to broadcast it.

We developed a suite of static visuals paired with headlines designed to hook that segment emotionally rather than functionally. Same product. Different message. Different audience.

Our segment-driven statics delivered a 47% lower CPA than the account average during the same period. Same product, same platform, same month. The only difference was the message.

The Result

Our segment-driven statics delivered a 47% lower CPA than the account average over the same period. The performance was compelling enough that the brand integrated our concepts into their broader creative approach, continuing to run variations of our statics alongside their existing mix.

−47%
CPA vs. Account Average
Statics
Format Tested
30 days
Sprint Duration
Status Audio segment-driven static ad using emotional audiophile messaging Status Audio segment-driven static ad using identity-based messaging
Intelligence-driven statics: emotional, identity-based messaging built from validated customer segments.
Segment Discovery & Creative Testing
Pumps Pumpkin Seeds
44% CPA reduction in month one by finding the right buyer.
Creative Strategy & Performance Launch  |  Early Stage / Cold Start

The Situation

Pumps is an upstart snack brand facing the classic cold start problem. Minimal internal resources, not enough creative volume to find product-market fit, and CPAs running high with no clear signal on who the core customer actually was. They needed to stabilize performance and figure out who to talk to.

What We Did

We applied the BrightCircle framework to solve the creative volume bottleneck and rigorously test customer segments. We started by nailing the basics: ads focused on features and benefits to establish a control baseline. Then we pivoted quickly from generic targeting to persona-specific creative.

The data revealed something the brand hadn't considered: ads targeting adults were performing fine, but ads targeting parents buying for their kids were the real winners. Kids actually preferred the taste profile. Once we had that signal, we leaned into the "Parent" persona hard and built creative around it.

We moved the brand from guessing to knowing. In 30 days, we had a validated growth lever the team could scale into for months to come.

The Result

In one month, we transformed the account's efficiency. CPA dropped 44%. We established a positive ROAS baseline for a low-AOV consumable in its initial growth phase and gave the team strategic clarity on exactly which segment to scale next.

−44%
CPA Reduction
30 days
Time to Validated Segment
ROAS+
Positive ROAS Established
Pumps Pumpkin Seeds ad creative - Chips Just Got Roasted Pumps Pumpkin Seeds ad creative - Clean Crunch Bigger Flavor
Segment-tested creative: feature-led statics designed to validate audience hypotheses fast.
Every case study follows the same pattern: go to the customer, find what everyone else is missing, and build creative that speaks to what they actually care about.
Full Meta Management + Creative

More client results.

Same methodology. Same pattern. Customer research, segment discovery, and creative production driving measurable growth.

Louisville Jerky Co
Premium Plant-Based DTC Snack Brand
Timeframe: 90 Days  |  Focus: New Customer Revenue & Order Volume
+95%
New Customer Revenue
Nearly doubled in 90 days
+113%
New Customer Orders
More than doubled order volume
+53%
Click-Through Rate
Significant CTR improvement
Louisville Jerky Co ad - No Little Stick Energy with Pepperoni Pizza flavor Louisville Jerky Co ad - Don't Pack Snacks Pack Protein with Smoky Carolina BBQ flavor
Segment-driven statics built from validated customer intelligence.
Gym Snack
Fitness-Focused DTC Brand
Timeframe: 90 Days  |  Focus: Conversion Rate Optimization
+143%
Meta CVR (90 Days)
More than doubled conversion rate
+92%
Meta CVR (30 Days)
Nearly doubled in first month
+79%
Shopify CVR
Shopify conversion rate lift
Gym Snack ad - This Ain't Your Mommy's Peas with Cheddar Cheeze Bits Gym Snack ad - Protein Snack vs Potato Chips comparison
Product-led statics built from segment research and customer intelligence.
Different brands. Different stages. Different budgets. Same pattern: find the right customer, build the right message, produce the creative that reaches them.

Want results like these?

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