For DTC Brands Doing $20M–$100M+

Your growth ceiling isn't a creative problem. It's an intelligence problem.

You're producing more ads than ever. CAC keeps climbing. Growth has flattened. The answer isn't more volume. It's figuring out who else would buy and what would actually make them care.

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The Pattern

Three questions that tell you everything.

If any of these sound familiar, the problem isn't your team or your agencies. It's the intelligence layer sitting upstream of everything they produce.

01
Pull your last 30 days of creative. Are you producing genuine angle diversity, or just volume variations of the same message in different formats?
02
Where is new customer acquisition actually coming from? If it's the same segments you were targeting 18 months ago, you've found your ceiling.
03
When did customer research last materially change a creative brief? If nobody can point to a specific example, the intelligence layer is missing.
The Distinction

Volume and diversity are not the same thing.

Creative volume is 50 ad variations of the same angle. Creative diversity is genuinely different messaging that speaks to entirely new customer segments. AI made volume almost free. It did not make diversity any easier.

A new angle requires knowing something real about your customer that your competitors don't. You can't prompt your way there.

Most brands are talking to the same people the same way, just more often and in more formats. The unlock is finding segments nobody else is targeting yet and building messaging from what buyers actually say about why they bought.

What Happens When It's Fixed

Three DTC product lines. Health, fitness, and consumer goods. 90 days.

A mid-market DTC portfolio running Meta as their primary acquisition channel. Same agencies, same spend levels, same creative team. Before touching a single ad, we rebuilt the customer intelligence layer. Here's what changed.

+95%
New Customer Revenue
in 90 days
+143%
Meta Conversion Rate
in 90 days
−23%
Cost Per 1K New Customer
Impressions
The creative team didn't change. The agencies didn't change. The spend didn't change. We discovered customer segments nobody was targeting, built messaging from verified buyer language, and gave the existing team better inputs. The results followed.
Not ready to talk yet?
See how the Brand Canon works and what you'd actually get.
How the Brand Canon Works
How We Fix It

The Brand Canon™

A living customer intelligence system that sits upstream of everything your brand produces. Three layers. One source of truth.

Layer 01
Customer Research Engine
Real interviews with real buyers. Review mining. Support ticket analysis. We capture what your customers actually think, in their own language. Not platform data. Not dashboards. Direct signal from the people who buy.
Layer 02
TAM Stacking™ Methodology
Instead of optimizing inside a plateaued audience, we discover and validate new customer segments your competitors don't know exist, then layer them on top of what's already working. Each validated segment becomes a new revenue layer.
Layer 03
The Brand Canon™
Every insight gets validated by a human strategist before it enters the record. Segment profiles, messaging frameworks, creative guardrails. All current. All verified. All formatted so your team and AI tools can pull from it with confidence.
The Result
Better inputs. Better everything.
Agencies produce better-converting work because briefs are built on truth, not opinion. Media teams find new pockets of efficiency because there are genuinely new segments to target. AI tools produce differentiated output because the inputs are structured and real.
We built this methodology while scaling a DTC brand from startup to $300 million+ in revenue. TAM Stacking was the engine behind that growth. We've since proven it works at smaller scale too, with the results above coming from a mid-market DTC portfolio in its first 90 days with the Brand Canon in place.
Sean Scogin, Founder — Former CMO, scaled a DTC brand to $300M+. DFW AMA CMO of the Year.
Engagement

Two ways to work with us.

Start Here

Foundational Sprint

4 to 6 weeks. Full customer research, segment discovery, messaging framework, and creative strategy. Your team walks away with a complete Brand Canon and a testing roadmap they can execute on day one.

$15K – $25K one-time
Keep It Current

Ongoing Intelligence

The Canon stays current as your market moves. Most clients start with the Sprint and graduate here.

Starting at $5K/month
What you get each month
Monthly Canon update with new research findings
Quarterly TAM Stack refresh and segment validation
Segment-specific creative briefs your team can execute immediately
Performance read on in-market creative tied back to segment intelligence

Built for DTC and consumer brands doing $20M–$100M+ in revenue.

You have agencies or internal teams handling execution. They're competent at it. But growth has plateaued, CAC is climbing, and the answer isn't more creative volume. It's better intelligence upstream of everything they produce.

We keep the client roster intentionally small. 2 to 3 new engagements per quarter.

Let's talk about
your brand.

One conversation. No pitch deck. Just a direct look at where your growth is stuck and whether the Canon can unlock it.