engagement model

Two ways to start. One system that compounds.

A full engagement starts with foundation work built into month one, not a separate paid sprint, and we're in your Meta and Google accounts in week one so there's no gap. From there we run your growth month to month, either running acquisition, creative, and conversion directly or managing your existing partners inside one plan. Prefer to start smaller? We also take focused engagements on a single lane.

Diagnose. Build. Run. Scale.

The four moves we make once we engage. Below is how engagements are structured.

step 01

Diagnose the system.

We review your positioning, offer, creative, paid media structure, retention motion, and current operating cadence to find where growth is leaking.

step 02

Build the operating plan.

We turn the diagnosis into a clear 90-day plan: what to fix, what to test, what to stop doing, and who owns each part of the system.

step 03

Run the weekly rhythm.

We lead the cadence across creative, media, reporting, priorities, and partners so marketing stops depending on the founder to connect every dot.

step 04

Scale what works.

Once the system is working, we improve the core growth levers: stronger positioning, sharper creative, cleaner media decisions, better landing paths, and clearer retention direction.

month one

The foundation, built into month one

Included
Part of a full engagement · no separate charge

Month one is where we build the foundation the rest of the work runs on. It's also some of the most useful marketing work most brands have had.

what we deliver

Real customer research: interviews, review mining, survey design when needed
Foundation diagnostic: where all 12 steps actually stand for your brand
Brand Canon V1: segments, positioning, messaging architecture, validated claims, creative guardrails
90-day operating plan: what to fix, in what order, with what resources

what this is not

A pitch deck. A strategy presentation. A "future state" PDF. Month one produces working documents your team can hand to any vendor or future hire.

what comes next

The months after are execution and compounding: we run the plan, test into it, and improve the core growth levers. The foundation keeps getting sharper as we learn.

the full engagement

Running your growth

Custom-scoped
Full-service partnerships quoted on creative output, paid media, and channel coverage · 6-month minimum · plus approved vendor costs

We run your growth system as one connected team. Sean and Haley run point, the team executes. We can run acquisition, creative, and conversion directly without other agencies, or manage your existing partners around one plan. Your call, based on what's already working.

what you get every week

Meta ads run by our team, monitored daily, decisions made deliberately. Or your existing Meta agency managed against the same plan.
Google ads run by our team, or your existing Google partner managed inside the plan.
Email and retention strategy, campaign direction, flow recommendations, and creative direction managed by our team. Deployment handled by BrightCircle, your internal team, or an approved partner depending on scope.
Creative produced by our team: static ads, light motion, landing page creative, email creative, creator briefs
Performance tracked, analyzed, and reported every Friday
Shopify priorities, landing page direction, PDP recommendations, and conversion improvements managed through the operating plan. Development support handled by your team or an approved partner when needed.
Specialist partners managed transparently when the work calls for one

what you get every month

Business review with the founder
Strategy updates as the market shifts
New initiatives tied to the playbook
Open conversations about what's working and what isn't

what you get every quarter

Strategic review and roadmap update
Refreshed customer research feeding the Brand Canon
New segment hypotheses tested in-market

You stop being the one holding marketing together.

Or a focused growth engagement.

Not every brand needs the whole system at once. We take on a limited number of focused engagements, ongoing work on one lane rather than all of it: paid media management, standalone creative strategy, customer research, annual marketing budget planning, or product-market-fit analysis. Executive-level help from operators who have scaled DTC brands before, scoped to one problem. Focused engagements start at $7,500/mo.

ready to talk

Already know you want to talk? Walk us through your marketing setup directly.

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How engagements work.

BrightCircle works with DTC brands two ways: focused engagements and full-service partnerships.

Focused engagements start at $7,500 per month. Full-service partnerships are custom-scoped based on creative output, paid media, and channel coverage.

Focused engagements cover one lane: paid media management, creative strategy, customer research, or executive-level planning. Full-service partnerships run the whole loop, with foundation work built into month one. Start focused and expand, or go full-service from day one.

What we don't do.

Scope discipline matters. Here's what's out.

We do not operate as a full web design or development shop. We own the conversion strategy, page direction, messaging, and priorities. When design or development work is needed, we manage the right partner or coordinate with your internal team.
We don't shoot photo or video in-house. We manage trusted production partners when that work is needed.
We don't run Amazon, retail, or wholesale marketing. Different muscle.
We don't do PR or press relations. We have partners. It's project work.
We don't run customer service, fulfillment, or operations.
We don't replace your in-house product or merchandising team.

If you need any of the above, we'll point you to people we trust. They're not part of our retainer.

Let's build better advertising,
starting with why your customers buy.

The team reads every submission and replies within one business day.