Sean and Haley have run marketing inside consumer brands.
BrightCircle is a Meta ads agency that calls your customers and makes ads from what they say. Sean Scogin or Haley Thomas owns the customer strategy and growth decisions on every account; specialists keep execution moving.
Sean Scogin
Founder & CEO
Sean founded BrightCircle after more than a decade leading growth inside consumer brands. The agencies he hired never knew his customers as well as the people who talked to them, so BrightCircle starts with what customers say.
As CMO of Vari, he helped scale the company from an early startup past $300 million in annual revenue. Vari.com and Amazon combined for $1 million+ ecommerce days, and the segmentation discipline he developed there became TAM Stacking.
As Chief Revenue Officer at OP2 Labs, Sean led customer research and a repositioning from portable protein toward collagen, longevity, and the outcomes buyers valued. That work opened the next stage of ecommerce growth across Meta, Google, Amazon, connected TV, and linear television.
Sean was named AMA DFW CMO of the Year in 2019 and a Dallas Business Journal 40 Under 40 honoree in 2020. At BrightCircle, he leads positioning, segmentation, growth strategy, and major account decisions.
Sean on LinkedIn →
Haley Thomas
VP of Strategy
Haley spent nine years at Vari across brand strategy, customer research, and product marketing, then served as a Senior Brand Manager at Kroger.
At BrightCircle, she turns customer evidence into research plans, segment hypotheses, creative briefs, and priorities, then keeps the week-to-week work moving.
Haley on LinkedIn →Sean or Haley leads every account.
Sean or Haley
Decides which customers to go after and what the ads should say to them.
a day-to-day lead
Runs the weekly work and sends you a short note each week on what changed.
designers, editors and a media buyer
Make the ads, manage the creators and run the Meta account.
A hunch is enough to start.
Tell us where growth has slowed, what the current team owns, and what you have tried. We will identify the strongest starting point.