about BrightCircle
BrightCircle is built for DTC brands that need more than platform management without the overhead of a bloated full-service agency. Sean Scogin or Haley Thomas owns the customer strategy and growth decisions on every account; specialists keep execution moving.
Founder & CEO
Sean founded BrightCircle after more than a decade leading growth inside consumer brands.
As CMO of Vari, he helped scale the company from an early startup past $300 million in annual revenue. Vari.com and Amazon combined for $1 million+ ecommerce days, and the segmentation discipline he developed there became TAM Stacking.
As Chief Revenue Officer at OP2 Labs, Sean led customer research and a repositioning from portable protein toward collagen, longevity, and the outcomes buyers valued. That work opened the next stage of ecommerce growth across Meta, Google, Amazon, connected TV, and linear television.
Sean was named AMA DFW CMO of the Year in 2019 and a Dallas Business Journal 40 Under 40 honoree in 2020. At BrightCircle, he leads positioning, segmentation, growth strategy, and major account decisions.
Sean on LinkedIn →
VP of Strategy
Haley spent nine years at Vari across brand strategy, customer research, and product marketing, then served as a Senior Brand Manager at Kroger.
At BrightCircle, she turns customer evidence into research plans, segment hypotheses, creative briefs, and priorities, then keeps the week-to-week work moving.
Haley on LinkedIn →one senior strategy lead
Owns the growth thesis, customer strategy, and major decisions.
one day-to-day lead
Runs the weekly queue, communication, approvals, and coordination.
specialists who know the system
Build the creative, run the creators, operate the accounts, and tell the strategy lead what the market said.
Tell us where growth has slowed, what the current team owns, and what you have tried. We will identify the strongest starting point.