service · trybe management

We’ll get you more successful videos from your Trybe program.

BrightCircle runs your Trybe program day to day. We write the briefs and work with your creators until the videos they send are ones you would put money behind.

$2,000/month

Month to month · no commission

Talk to us about Trybe →

Trybe is becoming the go-to place for low-cost UGC.

Creators apply to your brand, you send them product, and they get paid when their video sells. That makes volume cheap. Getting videos you can run takes a brief worth following and someone answering creators every day, and that is the part BrightCircle handles.

Many Trybe creators are new. New creators need coaching.

A lot of the creators on Trybe are making their first brand videos. Given a clear brief and specific notes, many of them turn in ads worth running. Left alone, they send the obvious video and move on.

brand health

Your Brand Health score decides which creators find you first.

Trybe scores every brand on how reliable it is to work with, and says that “healthier brands get priority in creator search results.”

Three signals make up the score, and all three are about speed. BrightCircle handles submission reviews and creator chat every business day, and hands approved videos to your media buyer the day they clear.

A loose brief gets you the same video ten times.

When a brief asks creators to show the product and be themselves, most of them reach for the same obvious angle. The faces change and the argument stays the same, which leaves Meta with one message to test.

BrightCircle writes each brief around one reason someone buys. A customer switching from a competitor needs to hear why the switch is worth the effort. A skeptical first-time buyer needs the doubt that stops them at checkout answered. Each brief tells the creator which case to make.

who runs it

Volume is easy on Trybe. Usable volume takes a program.

BrightCircle started using Trybe to keep ad accounts supplied with new creative. The volume showed up fast, and too much of it was not usable.

We kept the volume and fixed what goes in. Creators now get a brief with one argument to make, and notes on their first submission that a new creator can act on. They hear back quickly, which keeps the good ones submitting. That is the program we run for brands today. Our strategy lead is also a Trybe creator who has ranked among the platform’s top 30, so your creators get coaching from someone who has been on their side of it.

Trybe creator roster for a program BrightCircle manages, with creator names blurred

scope

What Trybe Management covers.

Setup is handled by email, and the first brief is live within a week.

Creators chosen for brand fit, with new ones invited when you need more
Creative briefs, each written around one specific reason to buy
Creator questions answered every business day
Submissions reviewed against the brief, with specific notes that coach newer creators toward a usable ad
A monthly summary of what came in and what we would brief next

Everything we build lives in your Trybe account.

BrightCircle works as a member of your team on Trybe. The creators, the briefs, the videos, and your Brand Health history all sit on your side, so you can take the program back whenever you want and nothing has to be moved.

What it looks like to work together.

Which costs are separate?

Creator commissions, product samples, and Trybe’s platform fees stay on your Trybe billing. BrightCircle’s fee is the $2,000 per month.

Do you launch the ads too?

No. Your team or media buyer launches the approved videos the way they do now. BrightCircle Paid Media Management is a separate service for brands that want that handled.

Talk to us about your Trybe program.

Tell us the brand and what you want more of from your creators.

A member of the team will reply with how we would run your program.