service · paid media management
BrightCircle manages Meta and Google around a clear testing and scaling plan, for brands spending at least $20,000 per month. Every week you should know what the account proved, what earned another dollar, and what the account needs from creative next.
Campaigns launch, budgets move, and reports arrive. Yet nobody can clearly explain which message opened new demand, which result is trustworthy, or what decision the team should make next.
BrightCircle reviews measurement, account structure, the creative, where the budget sits, customer economics, and testing history, then builds the plan around the questions the business needs answered now.
what changed
Which budgets, campaigns, or tests moved and why.
what the account answered
Which customer, message, or offer earned a clearer signal.
what scales or stops
Where the economics support another step and which hypotheses should close.
what the account needs from creative
Which message earned another test, where fatigue is showing, and the evidence handed to whoever owns the creative strategy.
how we decide what is real
Business outcomes are validated with Shopify and company reporting: revenue, new customers, blended efficiency. Platform data guides account and creative decisions: which test earned a clearer signal and which creative deserves another dollar.
We do not call a winner from Ads Manager. We check it against the business numbers first.
For most brands in this range, Meta remains the strongest place to generate and test demand at scale. Specific creative gives the platform a stronger signal about who may care and why.
Google captures active demand through Search and Shopping. Broader channels can enter when the economics and reach ceiling justify them. BrightCircle leads with the growth problem, not a predetermined channel mix.
scope
Media spend is paid directly to the platforms. Additional brands, markets, or materially separate accounts are scoped separately.
client result · Pumps
Customer research surfaced an angle with enough signal to justify a larger test. BrightCircle increased spend as acquisition cost held, and revenue grew fivefold month over month.
The account was young and the comparison came from a small base. The useful proof is that spend moved materially without paying more for each acquired order.
Read the Pumps case →Paid Media Management needs enough creative supply to keep a real testing program moving. When media is not the constraint, BrightCircle will say so.
Four answers: what changed, what the account answered, what scales or stops, and what the account needs from creative.
At least $20,000 per month across Meta and Google. Under that, the fixed fee is hard to justify, and we will say so.
Shopify and company reporting validate revenue, new customers, and blended efficiency. Platform data guides which test earned a clearer signal. We do not call winners from Ads Manager alone.
No. We hand the performance evidence to whoever owns the creative strategy, your team or BrightCircle Creative Strategy, and they decide what gets made next. Creative Development can produce it.
Meta, and Google Search and Shopping. Broader channels enter when the economics and the reach ceiling justify them.
Bring the account and the decisions that feel disconnected from the creative plan. We will work out what the account can prove and what it needs to answer next.
A member of the team will review the account and reply with the best starting point.