service · paid media management

Make the account answer better growth questions.

BrightCircle manages Meta and Google around a clear testing and scaling plan, for brands spending at least $20,000 per month. Every week you should know what the account proved, what earned another dollar, and what to build next.

$5,000/month

Month to month

Check fit for Paid Media →

A $2,000 onboarding fee is added in month one and credited in full against month three. That means $7,000 in month one, $5,000 in month two, $3,000 in month three, then $5,000 per month after.

A busy account can still be strategically idle.

Campaigns launch, budgets move, and reports arrive. Yet nobody can clearly explain which message opened new demand, which result is trustworthy, or what decision the team should make next.

BrightCircle reviews measurement, account structure, the creative, where the budget sits, customer economics, and testing history, then builds the plan around the questions the business needs answered now.

The weekly output is a decision, not a dashboard.

what changed

Which budgets, campaigns, or tests moved and why.

what the account answered

Which customer, message, or offer earned a clearer signal.

what scales or stops

Where the economics support another step and which hypotheses should close.

what creative comes next

The next brief, iteration, or message territory the account needs.

how we decide what is real

Shopify decides what worked. Platform data decides what to test next.

Business outcomes are validated with Shopify and company reporting: revenue, new customers, blended efficiency. Platform data guides account and creative decisions: which test earned a clearer signal and which creative deserves another dollar.

We do not call a winner from Ads Manager. We check it against the business numbers first.

Meta and Google, used for the jobs they do best.

For most brands in this range, Meta remains the strongest place to generate and test demand at scale. Specific creative gives the platform a stronger signal about who may care and why.

Google captures active demand through Search and Shopping. Broader channels can enter when the economics and reach ceiling justify them. BrightCircle leads with the growth problem, not a predetermined channel mix.

scope

What Paid Media Management covers.

Media spend is paid directly to the platforms. Additional brands, markets, or materially separate accounts are scoped separately.

Meta campaign management, testing, prospecting, and scaling
Google Search and Shopping management
Measurement, structure, pacing, and budget allocation
Creative taxonomy and test design
New-customer and blended-efficiency reporting where the data supports it
Weekly decisions and next-test priorities

client result · Pumps

Spend rose roughly 4×. Revenue rose 5×. Acquisition cost stayed flat.

Customer research surfaced an angle with enough signal to justify a larger test. BrightCircle increased spend as acquisition cost held, and revenue grew fivefold month over month.

The account was young and the comparison came from a small base. The useful proof is that spend moved materially without paying more for each acquired order.

Read the Pumps case →

5×

Revenue month over month

4×

Paid spend month over month

Flat

Acquisition cost

Who this fits.

Paid Media Management needs enough creative supply to keep a real testing program moving. When media is not the constraint, BrightCircle will say so.

Check fit for Paid Media.

Bring the account and the decisions that feel disconnected from the creative plan. We will work out what the account can prove and what it needs to answer next.

A member of the team will review the account and reply with the best starting point.