A fractional CMO who comes with a team to do the work.
Sean Scogin, former CMO of Vari, now works as a fractional CMO for DTC brands. He owns your marketing plan and Meta budget, and the BrightCircle team calls your customers and makes Meta ads from what they say.
Every budget call gets checked against your margin first.
Once a month Sean goes through revenue, new customers, margin and ad spend with you, then recommends the budget for the month ahead.
Before a sale or a launch, he runs the numbers on the discount, so you can see the margin before you approve it.
Each quarter he picks the next group of buyers to go after, using what your customers say on calls. We call this TAM Stacking, and the team builds the ads to reach each new group.
He also sits in on your leadership meetings and gives direction to whoever runs email, retail and Amazon, in-house or outside.
The people who make and run the ads are already hired.
Most fractional CMOs hand over a plan and leave the hiring to you. Sean’s plan goes straight to the BrightCircle team, the same people who make the static ads and creator videos and run your Meta account.
A day-to-day lead sends you a short note each week on what changed and what’s next.
Sean has sat in the CMO chair at a $300 million brand.
Sean joined Vari as an early startup and, as CMO, helped grow it past $300 million in annual revenue, with days when Vari.com and Amazon together sold more than $1 million. At OP2 Labs he was Chief Revenue Officer and led the customer research behind its move toward collagen and longevity.
He was named AMA DFW CMO of the Year in 2019 and a Dallas Business Journal 40 Under 40 honoree in 2020.
One monthly fee covers the CMO and the team.
The fractional CMO seat starts at $12,500 a month and includes everything in the Full Growth System. That costs less than one full-time CMO salary, and the team comes with it. It starts with three months. Media spend, creator pay, usage rights, product and shipping are billed separately.
It fits DTC brands doing $10 million or more a year that don’t have a senior marketer yet, or where the founder still runs marketing.
In Dallas–Fort Worth, Sean comes to your office.
BrightCircle is based in Dallas. For DFW brands, the monthly review happens in person. Brands in other cities get the same work over video, and Sean visits when the trip is worth it.
What it looks like to have Sean as your CMO.
How is this different from the Full Growth System?
The Full Growth System is the team: customer research, ads and Meta management, led by Sean or Haley Thomas. The fractional CMO seat adds Sean as your CMO. He owns the marketing plan and the Meta budget, advises whoever runs email, retail and Amazon, and the team carries out the Meta side.
How much of Sean’s time do we get?
Sean meets with you weekly, and the monthly review goes deeper on budget and margin. He keeps a short list of CMO clients so there’s time for calls in between.
Do you work with brands outside Texas?
Yes. The team works with brands nationwide. DFW brands get the monthly review in person.
A hunch is enough to start.
Tell us what marketing looks like today, who owns it and where growth has slowed. On the call, Sean will tell you whether a fractional CMO fits or whether something smaller would do the job.