results
Growth stalls when every ad sells the same reason to buy.
These brands were already advertising. What changed was who the advertising was for, and what it promised them.
BrightCircle client work.
Louisville Jerky Co. · integrated engagement · ten months
New-customer revenue reached 3× baseline while paid spend grew 3.3×.
Customer research opened new message territory around product skepticism and craveable flavor. Statics validated the language before the strongest ideas moved into creator video and more budget.
- 3× new-customer revenue
- 2.7× total revenue
- 3.3× paid spend, efficiency held
Audio brand · creative strategy and development
Cost per purchase fell 47% by changing the message, not the format.
The product, static format, account, and media team stayed constant. BrightCircle replaced product-led functional messaging with segment-led emotional copy grounded in customer evidence.
- −47% cost per purchase
- Same product, format, account, media team
Pumps · creative strategy and paid media · one-month scaling period
Revenue grew 5× month over month while acquisition cost stayed flat.
Research surfaced an angle with enough signal to scale. Spend increased roughly 4× and revenue rose 5× without increasing acquisition cost. The account was young, so the multiple came from a small base.
- 5× revenue MoM
- 4× paid spend MoM
- Flat acquisition cost