The Playbook How We Work Compare Results About Talk to Us

cases

Two cases. Same playbook. Same outcome.

We don't show case studies just to look impressive. We show them because they prove the playbook works.

case 01 — OP2 Labs

Revenue doubled
in 18 months.

the before

OP2 was a strong business. Good product. Loyal customers. A small marketing team running Meta ads. Some emails. Photography that was fine. A value prop that didn't quite land.

In other words, the same setup most growth-stage brands have.

what we did, in order

  1. 01. Talked to customers. Not the ones the company assumed they had — the ones actually buying and the almost-but-not-quite buying.
  2. 02. Rewrote the positioning around what those customers actually cared about.
  3. 03. Refreshed the photography and brand expression to match the new positioning.
  4. 04. Rebuilt the website around the new message.
  5. 05. Ran the new positioning through Meta with sharper segment-led creative.

The ads stayed live the entire time. We didn't stop the engine. We rebuilt the car around it.

the result

2×

Eighteen months later, OP2 had doubled. Same product. Same category. Sharper system.

The ads didn't get magically better. The system underneath them got fixed. That's the whole story.

— The lesson: when the foundation work compounds, growth happens fast. Sometimes faster than the rest of the company is prepared for.

case 02 — Louisville Brands

Three brands.
Ninety days.
Numbers below.

We support Louisville Brands across three of their CPG brands: Louisville Jerky Co., Gym Snack, and Pumps.

In the first 90 days of our engagement, the accounts saw movement across acquisition and conversion metrics. Compared to the prior 90-day period, across the three-brand portfolio, based on Shopify and Meta account data:

+95%
New customer revenue
(90 days)
+143%
Meta conversion rate
(90 days)
+59%
Shopify conversion rate
(120 days)
+39%
Add-to-cart rate
(120 days)
+113%
New customer orders
(90 days)
−23%
Cost per 1,000
new impressions

This is the playbook in action, every week. New customer research. New segment work. New creative tied to specific segments. Better attribution. Tighter retention. Better unit economics.

Results are historical and not guaranteed. Outcomes vary by brand, category, product readiness, and market conditions.

origin

Where the playbook came from.

The playbook didn't come from a book. It came from twenty years of running marketing inside real companies. The biggest of those was Vari, where Sean was Chief Marketing Officer from when the company was a small startup to when it crossed $300M in annual revenue.

The customer segmentation work he developed there — what we now call TAM Stacking — became the foundation of the whole methodology. Finding genuinely different customer segments, building specific messaging for each one, layering them on top of what's already working.

Not optimization. Expansion.

That work, productized for brands earlier in the journey, is what BrightCircle is.

talk to us

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