client case · Louisville Jerky Co.
Louisville Jerky Co. hired BrightCircle to connect customer evidence, creative development, and paid media. Over ten months, new-customer revenue reached three times baseline while paid spend grew 3.3× and blended efficiency held.
The existing advertising leaned heavily on plant-based jerky. Customer evidence revealed two more specific jobs for the creative.
Some buyers needed proof that a plant-based product could deliver the taste, chew, and satisfaction they expected from jerky. Others talked about flavor first, using language closer to takeout and cravings than dietary identity.
BrightCircle separated those motivations into two message territories.
the skeptic
Creator concepts opened on the taste-and-texture doubt and answered it on camera using the product experience and customer language as proof.
Result: The skeptic message became the account's strongest first-month performer.
the flavor explorer
Static and creator concepts used the vivid flavor language already appearing in reviews, styling the product more like craveable food than a category education campaign.
Result: The flavor message ran at roughly half the account's average cold-traffic cost per purchase.
Creative testing volume grew roughly 18×. Statics compared message territory at lower production cost, and the strongest language moved into creator briefs. One creator execution built from that work became the most-scaled creative of the engagement.
Paid spend grew 3.3× over ten months. New-customer revenue reached 3× baseline and total revenue reached 2.7×, with blended efficiency holding as the account scaled.
Historical results, not guarantees. Shopify validated business outcomes; Meta measured account and creative results.
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